Subframe Studio | Visual art creates virtual life form and kinematics
theFOUND Virtual Art Center this TALK with Mikhail Sedov, a creative design studio Subframe Studio from Russia, was jointly created by Mikhail Sedov and his friend Vasily filileev.
Pay attention to abstract visual art and try to produce the greatest emotional response from the audience. In essence, they provide "design and visual experience" for brands facing more fields in the future.
Subframe studio is good at studying life forms and dynamics, and the balance and contrast between different materials, so as to achieve the final visual experience and effect. Subframe studio's interpretation and application of color is also very aesthetic. They regard color as a creative game. There are some trends in art that should be followed. At the same time, they try to interpret creative in their own way, so as to make art design stand out.
The CG industry in Russia has a long and interesting history. Mikhail Sedov and Vasily filileev are lucky to participate in the development of this field. Mikhail Sedov believes that living in the modern world, people often lose the ability to see beauty from ordinary things. The main goal of the Subframe is to stimulate emotion with visual language with deep sound and integrate life into virtual digital images.
“Living in the modern world we often lose the ability to see beauty in ordinary things. Not all of my works have a special idea behind. My primary goal is to elicit emotion using visual language with deep sound to breathe life into my images.”
——Mikhail Sedov
theFOUND & Mikhail Sedov
Q1:
Your works show exquisite life aesthetics everywhere. They are gentle and energetic. How did you create Subframe creative design studio? What kind of artistic design concept does it have?
I’m glad to read your kind feedback on my works. So, in a nutshell my works showcase a combination of abstract motion art and casual stuff such as fabric simulation, textures, materials.
In the CG world today, the majority of artists use simulation tools to depict their ideas. Subframe is a design collective founded by me and my friend Vasiliy Filileev. We focus on abstract motion pictures trying to produce the greatest emotional response from the audience. In essence, we make «Design and visual experiences for future facing brands»
When we were thinking of the name of our studio, we were inspired by the software we use in our daily work. When you create a啊simulation, it’s crucial to pay attention to “Subframe steps”. So, we came up with the idea to call our brand “Subframe” as every pixel matters to us.
Q2:
You are from Russia. In recent years, Russia has developed rapidly in the field of science, technology and art. When did you begin to contact the field of 3D art?
CG industry in Russia has a long and interesting history and I was lucky to be a participant in the development of this field. During my college years, I got acquainted with fundamental 2D and 3D software. It was a turning point, when I made a decision to move in the 3D graphics direction, as it provided me with endless opportunities to bring my ideas to life. So, I dived into this new beautiful world and made it my life’s work.
Q3:
Your interpretation and application of color is very aesthetic. How do you understand color?
We should think of color as an act of creative play. There are certain trends in art which should be followed and at the same time I try to interpret them my way in order to stand out. I usually pick 2-3 colors and play with them to emphasize the main idea of my work. To tell the truth, it’s always a creative process, so starting with one idea it can lead to something absolutely new.
Q4:
"Flower", "exploration" and "evolution" series are very interesting. In most cases, where does your creative inspiration come from? Among the many series of works, which project has the most special significance for you?
Sometimes it’s hard to put a finger on what exactly inspiration is. In a single word, everything is a remix. For example, when I see challenging projects by other artists it may push me to create new things or start exploring. Moreover, I find competition inspiring. Another vital thing is collaboration. Working with other people sometimes you come across unexpected solutions which can be applied to the future projects. Speaking of “Artificial flower project” the main Idea was to depict a synthetic life form which could be generated by AI. The final product is designed using the best combination of colors and ingredients I can find to make an extremely beautiful, easy, and highly creative floral product.
Q5:
You are good at studying life forms and dynamics, the balance and comparison of different materials, and achieving the final visual experience and effect. What kind of visual experience do you want to convey to the audience?
Living in the modern world we often lose the ability to see beauty in ordinary things. Not all of my works have a special idea behind. My primary goal is to elicit emotion using visual language with deep sound to breathe life into my images.
Q6:
You use a variety of technical software for creative media, most of which are created by C4D. Do you have any suggestions and experience in applying different creative software?
Different software provides you with different ways of achieving the same goal. Being an advanced C4D user, I can say that this software is perfect for creating concept art quickly. After that, you can dive into tech stuff or even hand it over to a technical director. It doesn’t really matter what software you are using, what really matters is your fundamental knowledge and the original idea.
Q7:
You have an NFT Digital Collection Series "flows". How do you view the development of the meta universe, the diversity of virtual art, the integration of multi-disciplinary art and technology, and the changing identity of 3D artists in this special historical period?
No doubt we are currently at the brink of the new era of art. NFTs and Metaverse offer us new opportunities. As many other artists, I jumped on the bandwagon myself. On the one hand, I want to be on the same page with creative world and be familiar with popular trends. On the other hand, it is important to stick to your own style not to be driven away from your original artistic identity. Nevertheless, no one can really forecast what the NFT world will lead to. So, let’s talk about it in 2-3 years.
Q8:
With the acceleration of the current virtual digitization process, what obstacles or new opportunities do you think there are in the environment of virtual digital art and commercial art?
If you believe the hype, NFTs are meant to transform the art world. They change how art is bought and sold, but also what kind of art we value. Speaking of commercial brands, some of them have already joined the party. Looks like there are new opportunities to sell commercial products in a digital world. For example, the video game industry has been applying similar principles for years. You can buy skins or different upgrades for your character in the digital world using real money.
Q9:
What new attempts do you have in the future, and what new areas do you want to challenge and create greater value?
You know, I have been working in the industry for about 15 years and I’ve never stopped learning. In my opinion, education is an essential part of our life. That’s why a couple of years ago I started my Patreon page in order to share my knowledge and experience with artists from all over the world. In the nearest future, I’m planning to focus on my tutorials. It brings me a lot of joy to have positive feedback.
Speaking of Subframe Studio, we’ve already had a number of collaborations with the world’s famous brands like Adidas, Nike and Adobe but Microsoft is still on my bucket list. I really like their products and design, so I would be happy to create something special for them.
